Cape Town – Facebook chief executive Mark Zuckerberg has announced the addition of a shopping feature to WhatsApp.
The feature will allow users to view a shop and chat with the business before making a purchase.
“New commerce features coming to support businesses and make shopping easier: Shops on WhatsApp and Marketplace, Instagram Visual Search and Shops Ads.
“Shops on WhatsApp: soon you’ll be able to view a Shop in WhatsApp so you can chat with a business before buying something. Businesses only need to set up their shop once to have it work across Facebook, Instagram, and WhatsApp,” said Zuckerberg.
The development is part of a trend of Facebook-owned companies moving towards commercialisation.
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Another Facebook-owned app, Instagram, is also set to introduce a new feature that will allow users to buy products by searching for an image.
“Instagram Visual Search: helps you discover products based on images that inspire you,” said Zuckerberg.
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