Cape Town β South African car sales company, Auto Pedigree, has come under intense scrutiny after it was revealed that it allegedly offered 20% discounts to AfriForum members.
Members of AfriForum, an Afrikaner civil society group, receive a discount on all vehicle services and deals through a mutual agreement between the two parties.
“AfirForum members qualify for 20% discount on all vehicle services, fitments and repairs through automotive diagnostic solutions at Auto Pedigree service centres,” it read on AfriForum’s website.
There is absolutely no way πππso if you are a member of Afriforum you get a 20% discount on vehicle services πππ pic.twitter.com/Yfm0S9bWE4
β TsireledzoNR (@YawehorNoway) February 11, 2025
This led to outrage on X as it was believed that the deal between AfriForum and Auto Pedigree was racially motivated. Upon the discovery of this deal, some users took to X to vent their frustrations. Below are some of the reactions to the agreement.
Auto Pedigree gives all AfriForum members 20% off on every purchase, kumnandi ubayi racist
β Thando (@Ta_Fitty) February 10, 2025
@Auto_Pedigree is a racist company for giving @afriforum members 20% discount
β Jacques Cupido (@JacquesCupido1) February 12, 2025
The owner is an Afriforum founder, and he is discriminating against other clients who are not members of their constituency. Is the SA constitution allowing these shangaans by Auto Pedigree.π€π€π€π€ππ€£π
β Local Is Lekker! (@mashelewinston1) February 12, 2025
According to IOL, Auto Pedigree cleared the air over the discount with AfriForum. Danie Snymna, Auto Pedigree’s legal advisor, said the 20% discount is offered to all clients at the point of sale, if it was requested.
Snyman said the discount was also offered to the South African Police Services (SAPS), teahcer unions and other corporate entities. Auto Pedigree said that AfriForum simply knew about the discount and informed its members of this option on its official website.
Snyman did not say whether AfriForum was requested to remove the statement from its website.
“We reiterate that the Auto Pedigree Group, including Auto Pedigree Service Centres, does not align itself with any specific racial or political group, including but not limited to AfriForum, and is here to serve South Africa and all its residents as a law-abiding and responsible corporate citizen,” Snyman said.
He said the matter was now officially closed.
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Compiled by Matthew Petersen
