Having being identified as a golden investment opportunity, Kenya is set to benefit from a five-year, US$100 million investment by soft drinks bottler Coca-Cola Beverages Africa (CCBA).
In addition to improving infrastructure in the East African nation, CCBA will also introduce 50 new products – adding to the more than 130 existing products in Kenya, according to a Reuters report.
‘As the middle class is [growing]… they are wanting more variety,” says CCBA local MD Daryl Wilson. ‘Kenyan tastes are growing; the need for new brands is growing.’
The company, which operates four bottling plants in Kenya, recently launched a new juice line, valued at nearly US$70 million at its Nairobi plant. CCBA’s distribution system includes 300 official distributors reaching across the country of 45 million people.
