Cape Town – South African fashion designer Thebetsile “Thebe” Magugu has launched a new collection titled “Heritage III: Lobola Negotiation”, inspired by the formal process of negotiation between two families to come to a mutual agreement on the “bride price”, which is the essential practice in most customary communities.
Taking to Instagram, Magugu shared: “Exclusive to British Vogue (@britishvogue), this instalment explores “Lobola”, which is a centuries old negotiation process in anticipation for eventual marriage, where the family of the groom approaches the family of the bride with an offer – traditionally cattle, contemporarily money – in ‘exchange’ for the bride herself. This is meant to be symbolic rather than ownership, and the exact margins of this practice change from culture to culture.”
View this post on Instagram
View this post on Instagram
This collection features iconic South African media personalities, including the legendary Dr. John Kani and Professor Thuli Madonsela.
Pre-order shipping for Lobola commences on the 6 May 2024. The leaders featured in this campaign include Ama Qamata, Anele Mdoda, Boity Thulo, Mandla Sibeko, Miguel Timm, Mogau Seshoene, Nunu Ntshingila, Nomzamo Mbatha, Priddy Ugly, Prof. Thuli Madonsela, Thebe Ikalafeng, Thapelo Mokoena, Thebe Magugu, Tresor Riziki, Trevor Stuurman, Zizipho Poswa, and Zoë Modiga.
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Picture: Instagram/@thebemagugu
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Compiled by Samantha Mochele
