Cape Town – TikTok has teamed up with the African Union Commission’s Women, Gender and Youth Directorate to promote online safety awareness across Africa.
The social media platform reports that the #SaferTogether campaign aims to educate and engage youngsters, parents, teachers and community leaders on digital safety through in-app and on-the-ground activities.
The initiative – launched at the TikTok Safer Internet Summit in Accra, Ghana – includes in-app educational videos, hashtag challenges, content creator safety endorsements and the distribution of digital safety toolkits for teachers and guardians, according to the Citizen.
Fortune Mgwili-Sibanda from TikTok and Prudence Nonkululeko Ngwenya from the African Union explained how their partnership will empower African youth and make sure they stay safe online.
Mgwili-Sibanda stated: “Our #SaferTogether partnership with the African Union Commission’s Women, Gender and Youth Directorate reinforces TikTok’s deep commitment to the diverse tapestry of markets across Africa.”
Ngwenya emphasised: “The #SaferTogether campaign launch with TikTok is in line with the African Union’s ongoing efforts to promote and advocate for not only safe online experiences for young people in Africa, but also their mental well-being through the 1 million Next Level Initiative. […] While access to the internet can help people stay connected, it is crucial that they are provided with a safe environment to reap the benefits of digital platforms.”
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Compiled by Samantha Mochele
