Cape Town – South African pet food company Ultra Pet has released a new product called ‘The Cat One’ as a follow-up to its previous viral hit, ‘My Best Friend’.
The company aims to offer affordable pet nutrition as an alternative to expensive imported brands.
Ultra Pet’s Brand Manager Tara Pape said: “We want to encourage pet owners – who are tired of paying extremely high prices for imported brands to switch and see how Ultra Pet gives their pets the optimal nutrition they need, at affordable prices.”
She added: “We did this with our latest branded content piece – in the form of performance art – in order to mimic the idiosyncrasies of cats that we see and love on social media channels, daily.'”
According to Bloomberg, cat videos account for 15% of web traffic, and there have been over 50 million monthly Google searches related to cats since 2020.
Tara said that they have received numerous requests on social media for a cat version of ‘My Best Friend’.
Additionally, a Google Trends search conducted over the past year, revealed that searches for ‘cat videos’ on YouTube slightly surpassed those for ‘dog videos’ in South Africa, indicating a balanced interest in both feline and canine content.
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Compiled by Betha Madhomu
