Cape Town – Leading diamond company, De Beers Group has announced actress, Lupita Nyong’o as their new global ambassador.
The Kenyan-Mexican actress is the recipient of several accolades, including an Academy Award, and nominations for two Primetime Emmy Awards and a Tony Award.
“Follow our muse on her journey of transformation,” De Beers said in a Facebook post.
“The incredible Lupita Nyong’o stars in our latest campaign, telling the story of discovery and transformation of nature’s rarest treasures: diamonds,” it added.
“Lupita Nyong’o brings to life the transformative power that comes with wearing our diamonds – and knowing the positive impact they have made along their journey,” De Beers added.
Lupita said she was honoured by the appointment.
“I’m honored to be the first ever Global Ambassador for @debeersofficial. ? Our new campaign brings to life the transformative power you can feel when wearing diamonds, sourced responsibly, knowing they are creating a lasting positive impact for the people and places the jewelry comes from.
“Even more importantly, my partnership with De Beers allows me to extend my advocacy for women and girls around the world,” she said.
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Picture: Instagram/ @lupitanyongo
Compiled by Junaid Benjamin
