Cape Town – South African-based musician, J’Something has taken to social media to express his excitement at opening a new venture called Artistry which is due to kick into full swing during February.
In an Instagram post, the artist revealed that he was still in shock and could not believe that he was opening his own establishment.
“I can’t believe thats my restaurant. In the heart of Sandton. In the richest square mile in Africa. Whaaaaaat?,” J’Something wrote on Instagram.
He also gave a brief explanation of where everything began for him.
“Ten years ago I posted some dodgy ass photo a random roast chicken and need to place a hashtag cause it was the thing to do so I thought of #SomethingsCooking.
“ffw to today, there I was looking at @artistryjhb standing as a co-founder of a place that stands for everything I’ve ever wanted to do with food … to find a way to bring food and entertainment together in a way that placed focus on the artistry behind it all.
“To bring artists that are creating impactful assets that impact society and stand the test of time.”
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The singer further noted that the establishment precedes serving limited functions. According to him, it’s designs to bring artists and fans together.
“This isn’t a restaurant. It’s not a bar. It’s not even a theatre. It’s a cultural platform that aims to showcase and celebrate the arts with the ambition of creating a journey for the lover of the arts that births an unforgettable moment. To birth an opportunity for intimacy between the artists and their fans like no other.”
He emphasised that it’s all about the artists.
“I walk in there everyday and I feel such a sense of pride for what we are about to do. It’s got my soul and character but it’s not about me, it’s about us and about them, the artists.
“I’m really happy. Thank you to @blackbrick_club for the opportunity and thank you for allowing me to bring a personal dream of mine to life! I trust we will make an impact on the culture of the arts … one day at a time.”
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Picture: Instagram/ @jsomethingmusic
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Compiled by Junaid Benjamin
