Cape Town – Primedia Group has reportedly appointed former Idols SA judge Randall Abrahams as the new Chief Executive Officer (CEO) of Primedia Broadcasting.
According to Channel24, Randall has vast media experience.
He previously worked as the station manager of Good Hope FM, General Manager of Commercial Radio at the SABC, CEO of the MTN SAMAS, Managing Director of Universal Music, Idols SA judge, to name just a few, the report said.
“I am pleased to return to a swiftly evolving broadcasting landscape and I’m very excited to join the Primedia Group. Primedia remains at the forefront of both content creation and distribution with a drive for continued innovation.
“Working under Jonathan’s leadership alongside a team of experienced marketers and creatives is an exhilarating prospect, and I aim to bring my combination of experience and innovative ideas to the table,” the report quoted Randall as saying in a statement.
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Primedia Broadcasting comprises five of South Africa’s content and broadcasting platforms, including Radio 702 and 947 in Gauteng, as well as Cape Talk and KFM in the Western Cape and national newsite Eyewitness News, reported Sowetan Live.
Randall takes over the reigns from Geraint Crwys-Williams.
“We are thrilled to appoint a business leader who not only focuses on the bottom-line, encourages creativity but also understands and embraces transformation holistically in a business and societal context.
“Randall has previously served on various regulatory bodies such as the South African Standards Authority, the NAB and the Recording Industry of South Africa (RiSA) amongst other public service contributions. His creative mindset and his business acumen is perfectly aligned with our vision and purpose,” the report quoted Primedia Group CEO Jonathan Procter as saying.
Randall will assume his role as the group’s new CEO strting Tuesday, May 24, 2022, IOL reported.
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Compiled by Sinothando Siyolo
