Cape Town – Alimentation Couche-Tard, a global leader in convenience and mobility, together with Millat Convenience (Pty) Ltd, a subsidiary of the Millat Group, have announced a Master License Agreement that will bring Circle K to South Africa.
Millat Group has been granted an exclusive licence to develop franchised Circle K stores in South Africa and expects to open the first location in the Gauteng province in late October 2022.
Hamza Farooqui, CEO of Millat Group, said his company has worked extensively over the past year to lay the foundation for Circle K’s introduction to the South African market.
“Bringing Circle K to South Africa aligns with our concept of introducing customer-centric brands, experiences, and compelling food service offerings. This further speaks to our strategy to play within the leisure, hospitality, food service and convenience segments,” said Farooqui.
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“As a brand, Circle K is an acknowledged leader in the convenience retail sector, and this deal will allow for disruption in this space as we are a company with extensive expertise in every facet of convenience and retail,” he added.
Outside the US and Canada, Couche-Tard has approximately 1 900 franchise Circle K locations in Latin America, Africa, the Middle East, Asia and Oceania.
Vice President of Global Franchise for Circle K, Pat Fitzpatrick, said that he was pleased to be working with Millat Group.
“Millat Group understands the South African consumer, has a strong track record of building retail, hospitality and food service brands in that country and has exciting plans for the Circle K brand. We are very pleased to be working with them to bring to life our mission to make our customers’ lives a little easier every day,” Fitzpatrick said.
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Compiled by Junaid Benjamin