WATCH | Makhadzi signs R120 million ‘Kokovha’ sportswear deal

Cape Town – South African musician Ndivhudzannyi Ralivhona better known as Makhadzi has announced a R120 million deal with local sportswear brand Kicks to create sneakers and accessories that represent everything she stands for.

Makhadzi announced the deal on her Instagram page, posting a video of herself arriving at the local brand’s offices and signing the multi-million rand contract.

“When God’s timing is right everything falls into place, blessings come together and dreams become a reality. I am happy to announce that I have signed a R 120 million MEGA deal called Kokovha with @kickssportswear_sa to develop and create amazing products that will reflect everything that I am and believe in.”

---

ALSO READ: Fans congratulate Makhadzi after she acquires houses for her mom, dad, granny, herself

---

“Join me on this journey as I’ll be sharing more about this deal in the upcoming weeks. Shout out to the founder of Kicks @Sammymhaule for believing in me, @alfadestinycommunications as well as @openmicprodsa , @africori for being the corner stone of this deal and choosing me to recreate history. Ndialivhuwa nga Mandah. Its more than just me. #unbeaten,” Makhadzi captioned the Instagram post.

Watch Makhadzi signing a multi-million rand deal:

 

View this post on Instagram

 

A post shared by Makhadzi (@makhadzisa)

Sammy Mhaule, the founder and CEO of Kicks Sportwear, also confirmed the deal with Makhadzi on his Instagram page.

Mhaule praised the Ghanama hitmaker for the rare gem she is and further revealed that the deal was inspired by Makhadzi’s 2020 album titled Kokovha which scored her the most streamed female artist on Apple Music title.

“Makhadzi X Kicks I’m happy to announce that @kickssports_sa and @makhadzisahave signed a R120million MEGA deal called KOKOVHA inspired by Makhadzi’s 2020 title album KOKOVHA. For a while I questioned myself why we don’t have a Sports brand that is from Africa to World, created by us, for us and for all people.”

---

ALSO READ: ‘My dream is to work with Beyoncé,’ says Makhadzi as she opens up about her tough musical journey

---

“I started kicks out of passion for feel- good, feel-great sports apparels and sneakers to help you transition from work to gym, and whatever is next in your hustle. I wanted to provide an African alternative by creating Africa’s 1st best sports brand to the World that can compete internationally in every level.

“My vision is to turn the legacy of Kicks Sportswear into a material force that transforms the destinies of the unemployed and a platform for entrepreneurs,” wrote Mhaule in part.

Read the full post here:

 

View this post on Instagram

 

A post shared by Sammy Mhaule ???? (@sammymhaule)